Netflix Taps Mattel’s Roberto Stanichi to Lead Consumer Products and Experiences
Variety
What the coverage says
Netflix has hired Roberto Stanichi to direct its global consumer merchandise and events division. Variety specifies that he assumes the role of vice president. Before joining the streaming company, Stanichi worked at Mattel. There, according to The Hollywood Reporter, he held the position of president, chief marketing and brand officer, while Variety notes he served simply as chief marketing and brand officer.
Written by HeadlineShine from 2 outlets' reporting, with AI assistance. Each outlet's own story is listed alongside.
Timeline
- Variety first reported it
- The Hollywood Reporter reported it
- Latest update
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