Former UTA and FaZe Clan Execs Launch Creator Management Firm ISO
Variety
What the coverage says
Industry veterans Mike Lee and Darren Yan have established a new talent representation business named ISO. While Variety describes the enterprise as a "next-generation management firm," The Hollywood Reporter specifies that the venture receives backing from Influence Media Partners. The founders bring prior industry experience from prominent entertainment entities, with The Hollywood Reporter noting that Lee previously headed gaming and livestreaming at UTA Creators while Yan served as chief talent officer at FaZe Clan.
Written by HeadlineShine from 2 outlets' reporting, with AI assistance. Each outlet's own story is listed alongside.
Timeline
- Variety first reported it
- The Hollywood Reporter reported it
- Latest update
Follow
