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The iPhone effect in healthcare: How Mounjaro is rewriting the economics of India’s pharma market

Mint ·First reported
MintThe iPhone effect in healthcare: How Mounjaro is rewriting the economics of India’s pharma market
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Like eager buyers queuing for the latest iPhone, urban Indians are chasing next-generation weight-loss injections regardless of price. Eli Lilly’s Mounjaro has dethroned long-time bestseller Augmentin, sparking an unprecedented market boom for GLP-1 drugs.

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