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‘Saifu Ko Ghee Do’: How Saif Ali Khan’s viral KBC moment became a massive, unsponsored ad for Gowardhan

Covered by 3 outlets ·First reported ·Updated
Mint
Image: Mint

For Gowardhan, a dairy brand from Parag Milk Foods, Saif Ali Khan's candid humour turned into a free ad. Thanks to Saif, netizens said Gowardhan has become their top-of-mind ghee brand.

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